Japandi Café

Student group project – Social Media & Campaign Design

The fictional concept 'Japandi Café' was created as part of a student group project. The design combines the reduced aesthetic of Japanese design with the warm, functional visual language of Scandinavian style.

Social Media

My focus within the project was on visual communication for social media. Based on the visual identity we developed together, I designed digital campaign content to promote the café, including an Instagram post for a seasonal matcha iced latte as well as further advertising applications and mock-ups.

Digital and Analogue Touchpoints

The campaign was also translated into classic advertising formats to create consistent communication across digital and analogue touchpoints. The city-light mock-up shown, for example, promotes the creative Japandi Café concept in public space.