FELLO – Premium Cat Food

Student project – Packaging & Brand Design

CategoryBranding · Packaging

Project typeIndividual student project

Semester6th semester

FocusPackaging design

Student project✓

FELLO is a fictional student packaging and branding project for a premium cat food brand. The goal was to develop a modern, high-quality and clearly structured packaging system that visually connects naturalness, quality and sustainability.

Brand concept with logo, colour palette, typography and packaging system

Product Range

The focus of my work was designing a cohesive product range across three varieties: Chicken Heat, Ocean Punch and Beef Blast. Each variety has its own colour world and individual illustrations, while logo, typography, imagery, icons and layout form one consistent brand system.

FELLO Chicken Heat – packaging front — Chicken Heat

FELLO Ocean Punch – packaging front — Ocean Punch

FELLO Beef Blast – packaging front — Beef Blast

Information Design

Alongside the front of pack, I also designed the packaging backs with a clear information hierarchy, feeding guidelines, ingredients, product benefits and mandatory information. This was complemented by an overarching brand concept covering logo, colour palette, typography and visual design elements.

FELLO Chicken Heat – packaging back — Chicken Heat – back

FELLO Ocean Punch – packaging back — Ocean Punch – back

FELLO Beef Blast – packaging back — Beef Blast – back

Brand DesignPackaging DesignLogo DesignInformation DesignIcon DesignProduct Range & Mock-ups

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